Martapura Beads MSME Performance: Product Innovation and Market Orientation
Dublin Core
Title
Martapura Beads MSME Performance: Product Innovation and Market Orientation
Creator
Aditya Kristianto Gozali, Anna Nur Faidah, Akhmad Supriyanto, Sudirwo
Proceedings Item Type Metadata
meta_title
Martapura Beads MSME Performance: Product Innovation and Market Orientation
Abstract/Description
This study analyzes how product innovation and market orientation impact MSME performance in East Martapura's bead craft industry. Using a quantitative approach with multiple linear regression, the research highlights the positive effect of innovation and mixed results for market orientation.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Aditya Kristianto Gozali Anna Nur Faidah Akhmad Supriyanto Sudirwo _ REVISED.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/376
keywords
MSMEs, product innovation, market orientation, MSME performance, bead crafts
firstpage
390
lastpage
396
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
65
Files
Citation
Aditya Kristianto Gozali, Anna Nur Faidah, Akhmad Supriyanto, Sudirwo, “Martapura Beads MSME Performance: Product Innovation and Market Orientation,” Proceedings of the International Symposium on Management (INSYMA), accessed October 31, 2025, https://insyma.org/proceedings/items/show/376.