Martapura Beads MSME Performance: Product Innovation and Market Orientation

Dublin Core

Title

Martapura Beads MSME Performance: Product Innovation and Market Orientation

Creator

Aditya Kristianto Gozali, Anna Nur Faidah, Akhmad Supriyanto, Sudirwo

Proceedings Item Type Metadata

meta_title

Martapura Beads MSME Performance: Product Innovation and Market Orientation

Abstract/Description

This study analyzes how product innovation and market orientation impact MSME performance in East Martapura's bead craft industry. Using a quantitative approach with multiple linear regression, the research highlights the positive effect of innovation and mixed results for market orientation.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Aditya Kristianto Gozali Anna Nur Faidah Akhmad Supriyanto Sudirwo _ REVISED.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/376

keywords

MSMEs, product innovation, market orientation, MSME performance, bead crafts

firstpage

390

lastpage

396

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Aditya Kristianto Gozali

Author #2

Anna Nur Faidah

Author #3

Akhmad Supriyanto

Author #4

Sudirwo

no article

65

authors

Aditya Kristianto Gozali, Anna Nur Faidah, Akhmad Supriyanto, Sudirwo

Files

Aditya Kristianto Gozali Anna Nur Faidah Akhmad Supriyanto Sudirwo _ REVISED.pdf

Citation

Aditya Kristianto Gozali, Anna Nur Faidah, Akhmad Supriyanto, Sudirwo, “Martapura Beads MSME Performance: Product Innovation and Market Orientation,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/376.

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