Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing
Dublin Core
Title
Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing
Creator
Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo
Proceedings Item Type Metadata
meta_title
Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing
Abstract/Description
This research analyzes how brand ambassadors and content marketing influence consumer purchase decisions for Mobile Legends Diamond in Banjarmasin. The study employs a quantitative approach using multiple regression.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Akhmad_Mauludin_Fajar.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/378
keywords
Brand Ambassador, Content Marketing, Purchasing Decisions, Mobile Legend, Marketing
firstpage
404
lastpage
410
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
67
Files
Citation
Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo, “Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing,” Proceedings of the International Symposium on Management (INSYMA), accessed October 31, 2025, https://insyma.org/proceedings/items/show/378.