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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 404-410

Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing

  1. Akhmad Mauludin Fajar
  2. Ahmad Rifani
  3. Raden Roro Yulianti Prihatiningrum
  4. Sudirwo
Volume 22 · 2025 Pages 404-410 e-ISSN 3047-857X English

Abstract

This research analyzes how brand ambassadors and content marketing influence consumer purchase decisions for Mobile Legends Diamond in Banjarmasin. The study employs a quantitative approach using multiple regression.

Keywords

  • Brand Ambassador
  • Content Marketing
  • Purchasing Decisions
  • Mobile Legend
  • Marketing

Citation

Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo. (2025). Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing. Proceedings of the International Symposium on Management, 22, 404-410.

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