Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing

Dublin Core

Title

Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing

Creator

Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo

Proceedings Item Type Metadata

meta_title

Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing

Abstract/Description

This research analyzes how brand ambassadors and content marketing influence consumer purchase decisions for Mobile Legends Diamond in Banjarmasin. The study employs a quantitative approach using multiple regression.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Akhmad_Mauludin_Fajar.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/378

keywords

Brand Ambassador, Content Marketing, Purchasing Decisions, Mobile Legend, Marketing

firstpage

404

lastpage

410

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Akhmad Mauludin Fajar

Author #2

Ahmad Rifani

Author #3

Raden Roro Yulianti Prihatiningrum

Author #4

Sudirwo

no article

67

authors

Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo

Files

Akhmad_Mauludin_Fajar.pdf

Citation

Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo, “Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/378.

Output Formats