SCAMPER-Enabled Generative AI as a Catalyst for Product Innovation in Small and Medium Enterprises (SMEs)

Dublin Core

Title

SCAMPER-Enabled Generative AI as a Catalyst for Product Innovation in Small and Medium Enterprises (SMEs)

Creator

Rita Haidarah, Abdul Hamid Hasan, Dwi Wulandari, Dyah Puspita Hariyono, Frida Anisawati

Proceedings Item Type Metadata

meta_title

SCAMPER-Enabled Generative AI as a Catalyst for Product Innovation in Small and Medium Enterprises (SMEs)

Abstract/Description

In the rapidly evolving digital economy, Small and Medium Enterprises (SMEs) face growing pressure to innovate while contending with limited financial and technical resources. This study explores the strategic integration of the SCAMPER creative thinking method with Generative Artificial Intelligence (GenAI) tools—such as ChatGPT, DALL·E, and Midjourney—as a novel approach to accelerate product innovation in resource-constrained SMEs. Using a mixed-methods approach, including a quantitative survey of over 100 Indonesian SME owners and a comprehensive literature review, the study identifies both the opportunities and the barriers surrounding this integration. Results indicate that while awareness of SCAMPER remains limited, interest in using GenAI for product development is exceptionally high, with 95% of respondents expressing willingness to adopt the method if guided by AI-powered prompts and templates. SWOT analysis reveals that GenAI-enabled SCAMPER is a low-cost, high-impact, and human-centered strategy that aligns well with the creative agility and adaptive culture of SMEs. The paper concludes with policy and design recommendations, including the development of microlearning modules, visual AI prompt repositories, and cross-sectoral partnerships to enhance adoption. This study contributes to bridging the gap in innovation frameworks accessible to SMEs in emerging markets and offers a replicable model for inclusive digital transformation.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Rita_Haidarah.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/392

keywords

Generative AI; SCAMPER; SMEs; Product Innovation; Artificial Intelligence Adoption

firstpage

500

lastpage

504

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Rita Haidarah

Author #2

Abdul Hamid Hasan

Author #3

Dwi Wulandari

Author #4

Dyah Puspita Hariyono

Author #5

Frida Anisawati

no article

81

authors

Rita Haidarah, Abdul Hamid Hasan, Dwi Wulandari, Dyah Puspita Hariyono, Frida Anisawati

Files

Rita_Haidarah.pdf

Citation

Rita Haidarah, Abdul Hamid Hasan, Dwi Wulandari, Dyah Puspita Hariyono, Frida Anisawati, “SCAMPER-Enabled Generative AI as a Catalyst for Product Innovation in Small and Medium Enterprises (SMEs),” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/392.

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