Social Media Marketing Implementation: Lesson Learn from Petung Park, Belik Village

Dublin Core

Title

Social Media Marketing Implementation: Lesson Learn from Petung Park, Belik Village

Creator

Andhy Setyawan, Naif Santoso, Grace Felicia Djayapranata

Proceedings Item Type Metadata

meta_title

Social Media Marketing Implementation: Lesson Learn from Petung Park, Belik Village

Abstract/Description

This qualitative case study investigates the role of social media in increasing visits and revenue at Petung Park, a rural tourism destination in Mojokerto.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Andhy_Setyawan.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/397

keywords

Social media, tourism marketing, Petung Park, influencer collaboration

firstpage

527

lastpage

530

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Andhy Setyawan

Author #2

Naif Santoso

Author #3

Grace Felicia Djayapranata

no article

86

authors

Andhy Setyawan, Naif Santoso, Grace Felicia Djayapranata

Files

Andhy_Setyawan.pdf

Citation

Andhy Setyawan, Naif Santoso, Grace Felicia Djayapranata, “Social Media Marketing Implementation: Lesson Learn from Petung Park, Belik Village,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/397.

Output Formats