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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 542-546

Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches)

  1. Anak Agung Gaizka Axliano
Volume 22 · 2025 Pages 542-546 e-ISSN 3047-857X English

Abstract

Using five strategic matrices, this study evaluates PT Mayora Indah Tbk’s competitive position and recommends strategies for growth and sustainability in the FMCG sector.

Keywords

  • Strategy Management
  • SWOT
  • SPACE
  • BCG
  • IE Matrix
  • Grand Strategy Matrix

Citation

Anak Agung Gaizka Axliano. (2025). Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches). Proceedings of the International Symposium on Management, 22, 542-546.

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