Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches)
Dublin Core
Title
Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches)
Creator
Anak Agung Gaizka Axliano
Proceedings Item Type Metadata
meta_title
Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches)
Abstract/Description
Using five strategic matrices, this study evaluates PT Mayora Indah Tbk’s competitive position and recommends strategies for growth and sustainability in the FMCG sector.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Anak_Agung_Gaizka_Axliano.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/400
keywords
Strategy Management, SWOT, SPACE, BCG, IE Matrix, Grand Strategy Matrix
firstpage
542
lastpage
546
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
89
Files
Citation
Anak Agung Gaizka Axliano, “Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches),” Proceedings of the International Symposium on Management (INSYMA), accessed October 31, 2025, https://insyma.org/proceedings/items/show/400.