Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches)

Dublin Core

Title

Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches)

Creator

Anak Agung Gaizka Axliano

Proceedings Item Type Metadata

meta_title

Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches)

Abstract/Description

Using five strategic matrices, this study evaluates PT Mayora Indah Tbk’s competitive position and recommends strategies for growth and sustainability in the FMCG sector.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Anak_Agung_Gaizka_Axliano.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/400

keywords

Strategy Management, SWOT, SPACE, BCG, IE Matrix, Grand Strategy Matrix

firstpage

542

lastpage

546

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Anak Agung Gaizka Axliano

no article

89

authors

Anak Agung Gaizka Axliano

Files

Anak_Agung_Gaizka_Axliano.pdf

Citation

Anak Agung Gaizka Axliano, “Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches),” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/400.

Output Formats