The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products

Dublin Core

Title

The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products

Creator

Ricky Fauzan, Gean Fajar

Proceedings Item Type Metadata

meta_title

The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products

Abstract/Description

The objective of the inquiry is to look at and analyze, impact item and brand picture quality towards buying intrigued taken by the respondent. The examination utilized an autonomous variable of item buying quality and brand picture. The subordinate variable is buying interest..The populace of the investigate is a client of Benessy Clothing Bandung. Test of the inquiry comprised of 95 respondents, taken by non-likelihood inspecting. Information collection utilizing surveys that are conveyed straightforwardly to respondents. Factual strategies that utilize increased investigation straight relapse, with theories testing of F-tests and t-tests. The comes about of the ponder appear that item quality and brand picture measurably have a positive and noteworthy impact, both somewhat and at the same time, on acquiring intrigue in Benessy Clothing Bandung.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/rizky fauzan.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/415

keywords

product quality, brand image and Purchase Interest.

firstpage

637

lastpage

641

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Ricky Fauzan

Author #2

Gean Fajar

no article

104

authors

Ricky Fauzan, Gean Fajar

Files

rizky fauzan.pdf

Citation

Ricky Fauzan, Gean Fajar, “The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/415.

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