The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products
Dublin Core
Title
The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products
Creator
Ricky Fauzan, Gean Fajar
Proceedings Item Type Metadata
meta_title
The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products
Abstract/Description
The objective of the inquiry is to look at and analyze, impact item and brand picture quality towards buying intrigued taken by the respondent. The examination utilized an autonomous variable of item buying quality and brand picture. The subordinate variable is buying interest..The populace of the investigate is a client of Benessy Clothing Bandung. Test of the inquiry comprised of 95 respondents, taken by non-likelihood inspecting. Information collection utilizing surveys that are conveyed straightforwardly to respondents. Factual strategies that utilize increased investigation straight relapse, with theories testing of F-tests and t-tests. The comes about of the ponder appear that item quality and brand picture measurably have a positive and noteworthy impact, both somewhat and at the same time, on acquiring intrigue in Benessy Clothing Bandung.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/rizky fauzan.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/415
keywords
product quality, brand image and Purchase Interest.
firstpage
637
lastpage
641
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
104
Files
Citation
Ricky Fauzan, Gean Fajar, “The Effect of Product Quality and Brand Image on Purchase Interest in Benessy Clothing Products,” Proceedings of the International Symposium on Management (INSYMA), accessed October 31, 2025, https://insyma.org/proceedings/items/show/415.