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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 647-652

The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School

  1. Akmal Yuliandi Pratama
  2. Ryan Zaelani
Volume 22 · 2025 Pages 647-652 e-ISSN 3047-857X English

Abstract

This study examines the impact of service quality, pricing, and promotion on new student interest at a football school in Bandung. Results show service quality has the strongest effect.

Keywords

  • Service Quality
  • Price Determination
  • Promotion Mix
  • Register Intention

Citation

Akmal Yuliandi Pratama, Ryan Zaelani. (2025). The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School. Proceedings of the International Symposium on Management, 22, 647-652.

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