The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School
Dublin Core
Title
The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School
Creator
Akmal Yuliandi Pratama, Ryan Zaelani
Proceedings Item Type Metadata
meta_title
The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School
Abstract/Description
This study examines the impact of service quality, pricing, and promotion on new student interest at a football school in Bandung. Results show service quality has the strongest effect.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Akmal Yuliandi Pratama Ryan Zaelani _ REVISED.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/417
keywords
Service Quality, Price Determination, Promotion Mix, Register Intention
firstpage
647
lastpage
652
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
106
Files
Citation
Akmal Yuliandi Pratama, Ryan Zaelani, “The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School,” Proceedings of the International Symposium on Management (INSYMA), accessed July 22, 2025, https://insyma.org/proceedings/items/show/417.