The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School

Dublin Core

Title

The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School

Creator

Akmal Yuliandi Pratama, Ryan Zaelani

Proceedings Item Type Metadata

meta_title

The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School

Abstract/Description

This study examines the impact of service quality, pricing, and promotion on new student interest at a football school in Bandung. Results show service quality has the strongest effect.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Akmal Yuliandi Pratama Ryan Zaelani _ REVISED.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/417

keywords

Service Quality, Price Determination, Promotion Mix, Register Intention

firstpage

647

lastpage

652

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Akmal Yuliandi Pratama

Author #2

Ryan Zaelani

no article

106

authors

Akmal Yuliandi Pratama, Ryan Zaelani

Files

Akmal Yuliandi Pratama Ryan Zaelani _ REVISED.pdf

Citation

Akmal Yuliandi Pratama, Ryan Zaelani, “The Effect of Service Quality, Pricing and Promotion Mix on The Interest of New Registrations at Por Uni Football School,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/417.

Output Formats