The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City
Dublin Core
Title
The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City
Creator
Itroh Adinda Ayu, Etty Soesilowati, Raden Ayu Sariratih Maladewi
Proceedings Item Type Metadata
meta_title
The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City
Abstract/Description
Batu City’s economy is primarily supported by the tourism and agricultural sectors. Currently, micro enterprises in Batu City are facing various challenges that require effective solutions. In response, the Department of Cooperatives, Micro Enterprises, and Trade has established the Integrated Business Service Center (PLUT). PLUT provides facilities and support to help the community develop local resources through empowerment programs. This research aims to evaluate the effectiveness of PLUT and identify appropriate strategies for empowering micro enterprises in Batu City. This research using a descriptive method with a quantitative approach. Data were collected through questionnaires and observations. The research results show that PLUT services are included in the effective category. In the strategy using SWOT analysis with an IFAS score of (+) 6.889 and EFAS with a score of (+) 2.625. From the data analysis it can be concluded that PLUT Batu City has good opportunities among the various existing threats. PLUT Batu city is in quadrant I (the growth/aggressive strategy), indicating that PLUT Batu City needs to use strength ...
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Itroh Adinda Etty Soesilowati Raden Ayu Sariratih _ REVISED (1).pdf
abstract_html_url
https://insyma.org/proceedings/items/show/420
keywords
PLUT, Micro Enterprises, Empowerment, Batu City, SWOT Analysis
firstpage
666
lastpage
672
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
109
Files
.jpg "Itroh Adinda Etty Soesilowati Raden Ayu Sariratih _ REVISED (1).pdf")
Citation
Itroh Adinda Ayu, Etty Soesilowati, Raden Ayu Sariratih Maladewi, “The Effectiveness Pusat Layanan Usaha Terpadu (PLUT) in Empowering Micro Enterprises in Batu City,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/420.