The Impact of Digitalization and Innovation on the Sustainability of MSMEs in Malang City: The Role of Employee Adaptability as a Mediating Variable
Dublin Core
Title
The Impact of Digitalization and Innovation on the Sustainability of MSMEs in Malang City: The Role of Employee Adaptability as a Mediating Variable
Creator
Fatmasari Endayani, Ernita Dian Puspasar
Proceedings Item Type Metadata
meta_title
The Impact of Digitalization and Innovation on the Sustainability of MSMEs in Malang City: The Role of Employee Adaptability as a Mediating Variable
Abstract/Description
This study aims to analyze the impact of digitalization and innovation on the sustainability of MSMEs in Malang City, with employee adaptability as a mediating variable. A total of 100 MSME actors in Malang City were selected as respondents, with data collected through questionnaires and analyzed using the SmartPLS 3 application and purposive sampling method. The results show that digitalization positively affects the sustainability of MSMEs, where the implementation of digital technologies enhances efficiency and competitiveness. Furthermore, innovation in products and business processes also has a positive impact on the sustainability of MSMEs by increasing market appeal and operational efficiency. Employee adaptability was found to play a significant mediating role, influencing how successfully digitalization and innovation can be implemented in MSMEs. This study provides insights for MSME actors in Malang City to better optimize digitalization and innovation by involving the role of employee adaptability to enhance the longterm sustainability of their businesses.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Fatmasari Endayani Ernita Dian Puspasari _ REVISED.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/424
keywords
Digitalization, Innovation, MSME Sustainability, Employee Adaptability
firstpage
690
lastpage
696
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
113
Files
Citation
Fatmasari Endayani, Ernita Dian Puspasar, “The Impact of Digitalization and Innovation on the Sustainability of MSMEs in Malang City: The Role of Employee Adaptability as a Mediating Variable,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/424.