The Influence of E-Service Quality and Brand Trust on Repurchase Intention of Dopestore Products
Dublin Core
Title
The Influence of E-Service Quality and Brand Trust on Repurchase Intention of Dopestore Products
Creator
Muhammad Syahrul Asmarakandi, Abdan Mubayyin Hukmi
Proceedings Item Type Metadata
meta_title
The Influence of E-Service Quality and Brand Trust on Repurchase Intention of Dopestore Products
Abstract/Description
This research seeks to explore the impact of E-Service Quality and Brand Trust on customers' Repurchase Intentions for store products within TikTok Shop E-Commerce. The object of this study is Dopestore Products in TikTok Shop E-Commerce with the observation unit of Dopestore consumers in TikTok Shop E-Commerce. The methodology of this study employs a descriptive approach. Data gathering techniques include fieldwork, surveys, and literature review. The sample size consists of 150 respondents. The findings reveal that E-Service Quality and Brand Trust affect Repurchase Intention. Hypothesis testing results show that E-Service Quality has a notable impact on Repurchase Intention. Similarly, Brand Trust significantly influences Repurchase Intention. Furthermore, the combined effect of E-Service Quality and Brand Trust on Repurchase Intention is both impactful and meaningful. These findings support the notion that E-Service Quality contributes to shaping Repurchase Intention.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Muhammad Syahrul Asmarakandi.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/436
keywords
E-Service Quality, Brand Trust and Repurchase Intention
firstpage
754
lastpage
758
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
125
Files
Citation
Muhammad Syahrul Asmarakandi, Abdan Mubayyin Hukmi, “The Influence of E-Service Quality and Brand Trust on Repurchase Intention of Dopestore Products,” Proceedings of the International Symposium on Management (INSYMA), accessed July 22, 2025, https://insyma.org/proceedings/items/show/436.