The Influence of Electronic Word of Mouth, Tourist Attraction and Price on Interest in Visiting the Natural Attractions of Lawah Cave in West Lombok

Abstract

This research aims to determine the influence of electronic word of mouth, tourist attraction and price on interest in visiting the natural attractions of Lawah Cave in West Lombok. This research employs a quantitative approach. The population in this research is an individual or someone who is interested in visiting the natural attractions of lawah cave with a sample of 100 respondents. Determination of the number of samples collected is achieved using a non probability sampling technique, specifically the purposive sampling method. Techniques for collecting data through online surveys utilizing questionnaires. The data analysis used in this research is Partial Least Square (PLS) version 4.0. The results showed that electronic word of mouth, tourist attraction and price have a positive and significant influence on interest in visiting.