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e-ISSN 3047-857X

INSYMA International Symposium on Management

Proceedings papers / Pages 808-812

The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero

  1. Didin
  2. Raehan Muhammad Igram Sanjaya
Volume 22 · 2025 Pages 808-812 e-ISSN 3047-857X English

Abstract

This study analyzes the impact of product quality and brand image on consumer purchase decisions for Wuling Confero cars. Both variables have a significant positive influence on consumer decisions.

Keywords

  • Product Quality
  • Brand Image
  • Purchase Decision

Citation

Didin, Raehan Muhammad Igram Sanjaya. (2025). The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero. Proceedings of the International Symposium on Management, 22, 808-812.

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