The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero
Dublin Core
Title
The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero
Creator
Didin, Raehan Muhammad Igram Sanjaya
Proceedings Item Type Metadata
meta_title
The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero
Abstract/Description
This study analyzes the impact of product quality and brand image on consumer purchase decisions for Wuling Confero cars. Both variables have a significant positive influence on consumer decisions.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Didin Raehan Muhammad Igram Sanjaya _ REVISED.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/445
keywords
Product Quality, Brand Image, Purchase Decision
firstpage
808
lastpage
812
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
134
Files
Citation
Didin, Raehan Muhammad Igram Sanjaya, “The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero,” Proceedings of the International Symposium on Management (INSYMA), accessed July 22, 2025, https://insyma.org/proceedings/items/show/445.