The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero

Dublin Core

Title

The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero

Creator

Didin, Raehan Muhammad Igram Sanjaya

Proceedings Item Type Metadata

meta_title

The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero

Abstract/Description

This study analyzes the impact of product quality and brand image on consumer purchase decisions for Wuling Confero cars. Both variables have a significant positive influence on consumer decisions.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Didin Raehan Muhammad Igram Sanjaya _ REVISED.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/445

keywords

Product Quality, Brand Image, Purchase Decision

firstpage

808

lastpage

812

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Didin

Author #2

Raehan Muhammad Igram Sanjaya

no article

134

authors

Didin, Raehan Muhammad Igram Sanjaya

Files

Didin Raehan Muhammad Igram Sanjaya _ REVISED.pdf

Citation

Didin, Raehan Muhammad Igram Sanjaya, “The Influence of Product Quality and Brand Image On Consumer Purchase Decisions On Car Products Wuling Confero,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/445.

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