Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence
Dublin Core
Title
Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence
Creator
Umu Khouroh, Irany Windhyastiti, Christina Sri Ratnaningsih ,Mokhamad Natsir, Aslim
Proceedings Item Type Metadata
meta_title
Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence
Abstract/Description
This study investigates the influence of agripreneurship (AP) on the business performance (PF) of women-led enterprises in the agricultural sector, with digital coopetition marketing (DCM) as a mediating variable and institutional support as a moderator. The model is further enriched with control variables: age and education, to explore demographic sensitivity. Drawing upon Resource-Based Theory and Institutional Theory, this research proposes a moderation-mediation model tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 83 women agripreneurs in Malang Regency, and the findings suggest that while DCM significantly mediates the AP–PF relationship, institutional support has an insignificant moderating effect. Age and education as control variables do not significantly alter performance, underscoring the dominance of strategic and digital factors over demographic ones in influencing entrepreneurial outcomes. This study contributes to the discourse on inclusive innovation, gendered entrepreneurship, and rural economic development.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Umu Khouroh Irany Windhyastiti Christina Sri Ratnaningsih Mokhamad Natsir Aslim.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/469
keywords
Agripreneurship, Digital Coopetition Marketing, Institutional Support, Women Entrepreneurship, Business Performance
firstpage
963
lastpage
970
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
158
Files
Citation
Umu Khouroh, Irany Windhyastiti, Christina Sri Ratnaningsih ,Mokhamad Natsir, Aslim, “Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence,” Proceedings of the International Symposium on Management (INSYMA), accessed October 31, 2025, https://insyma.org/proceedings/items/show/469.