Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence

Dublin Core

Title

Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence

Creator

Umu Khouroh, Irany Windhyastiti, Christina Sri Ratnaningsih ,Mokhamad Natsir, Aslim

Proceedings Item Type Metadata

meta_title

Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence

Abstract/Description

This study investigates the influence of agripreneurship (AP) on the business performance (PF) of women-led enterprises in the agricultural sector, with digital coopetition marketing (DCM) as a mediating variable and institutional support as a moderator. The model is further enriched with control variables: age and education, to explore demographic sensitivity. Drawing upon Resource-Based Theory and Institutional Theory, this research proposes a moderation-mediation model tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 83 women agripreneurs in Malang Regency, and the findings suggest that while DCM significantly mediates the AP–PF relationship, institutional support has an insignificant moderating effect. Age and education as control variables do not significantly alter performance, underscoring the dominance of strategic and digital factors over demographic ones in influencing entrepreneurial outcomes. This study contributes to the discourse on inclusive innovation, gendered entrepreneurship, and rural economic development.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/Umu Khouroh Irany Windhyastiti Christina Sri Ratnaningsih Mokhamad Natsir Aslim.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/469

keywords

Agripreneurship, Digital Coopetition Marketing, Institutional Support, Women Entrepreneurship, Business Performance

firstpage

963

lastpage

970

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Umu Khouroh

Author #2

Irany Windhyastiti

Author #3

Christina Sri Ratnaningsih

Author #4

Mokhamad Natsir

Author #5

Aslim

no article

158

authors

Umu Khouroh, Irany Windhyastiti, Christina Sri Ratnaningsih, Mokhamad Natsir, Aslim

Files

Umu Khouroh Irany Windhyastiti Christina Sri Ratnaningsih Mokhamad Natsir Aslim.pdf

Citation

Umu Khouroh, Irany Windhyastiti, Christina Sri Ratnaningsih ,Mokhamad Natsir, Aslim, “Women Agripreneurs in the Digital Era: Institutional Support and Coopetition Marketing as Drivers of Business Excellence,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/469.

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