Factors Affecting The Intention to Use Artificial Intelligence (AI) In Personal Financial Services Of MoMo E-Wallet Among Gen Z Customers In Ho Chi Minh City
Dublin Core
Title
Factors Affecting The Intention to Use Artificial Intelligence (AI) In Personal Financial Services Of MoMo E-Wallet Among Gen Z Customers In Ho Chi Minh City
Creator
Thanh Nguyen Phuc Quy
Proceedings Item Type Metadata
meta_title
Factors Affecting The Intention to Use Artificial Intelligence (AI) In Personal Financial Services Of MoMo E-Wallet Among Gen Z Customers In Ho Chi Minh City
Abstract/Description
The emergence of artificial intelligence (AI) in personal financial services has significantly transformed how customers interact with digital wallets such as MoMo. This study aims to identify the factors affecting Gen Z customers' intention to use AI in MoMo's personal financial services in Ho Chi Minh City. The proposed research model includes four factors: perceived usefulness, perceived ease of use, response quality, and performance expectancy. Inheriting the TAM and UTAUT theories, this study expects to provide practical evidence on AI adoption behavior among young, dynamic customers in Vietnam.
publication_date
2025/06/20
pdf_url
https://insyma.org/proceedings/files/articles/19. Vietnam_Linh Chau Dinh.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/490
keywords
Artificial Intelligence, Personal Financial Services, MoMo E-wallet, Gen Z, Intention to Use
firstpage
1104
lastpage
1108
issn
3047-857X
conference
Proceedings of the International Symposium on Management (Volume 21, 2024)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
178
Files
Citation
Thanh Nguyen Phuc Quy, “Factors Affecting The Intention to Use Artificial Intelligence (AI) In Personal Financial Services Of MoMo E-Wallet Among Gen Z Customers In Ho Chi Minh City,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/490.