Social Desirability Bias in Likert Scale Design: Concerns and Suggestions
Dublin Core
Title
Social Desirability Bias in Likert Scale Design: Concerns and Suggestions
Creator
Quoc Tran - Nam
Proceedings Item Type Metadata
meta_title
Social Desirability Bias in Likert Scale Design: Concerns and Suggestions
Abstract/Description
The Likert scale is used commonly by researchers to obtain data of a human’s internal state. However, the Likert scale also faces the problem of bias (i.e., social desirability bias) in the respondent’s response. Factors leading to the social desirability bias are wording style in the questions, the culture, and the heuristic process. As controlling the social desirability bias, statistical techniques, special techniques to elicit truthful answers from sensitive questions, or changing the designs of the questionnaires are applied. This review article covers information about the social desirability bias and suggests an idea to develop a time controlling method for the researchers to develop in future research.
publication_date
2025/06/20
pdf_url
https://insyma.org/proceedings/files/articles/17. Vietnam_Quoc Tran - Nam.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/508
keywords
Bias, Likert scale, Solutions, Social sesirability, Respondents
firstpage
1203
lastpage
1207
issn
3047-857X
conference
Proceedings of the International Symposium on Management (Volume 21, 2024)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
196
Files
Citation
Quoc Tran - Nam, “Social Desirability Bias in Likert Scale Design: Concerns and Suggestions,” Proceedings of the International Symposium on Management (INSYMA), accessed July 22, 2025, https://insyma.org/proceedings/items/show/508.