Social Desirability Bias in Likert Scale Design: Concerns and Suggestions

Dublin Core

Title

Social Desirability Bias in Likert Scale Design: Concerns and Suggestions

Creator

Quoc Tran - Nam

Proceedings Item Type Metadata

meta_title

Social Desirability Bias in Likert Scale Design: Concerns and Suggestions

Abstract/Description

The Likert scale is used commonly by researchers to obtain data of a human’s internal state. However, the Likert scale also faces the problem of bias (i.e., social desirability bias) in the respondent’s response. Factors leading to the social desirability bias are wording style in the questions, the culture, and the heuristic process. As controlling the social desirability bias, statistical techniques, special techniques to elicit truthful answers from sensitive questions, or changing the designs of the questionnaires are applied. This review article covers information about the social desirability bias and suggests an idea to develop a time controlling method for the researchers to develop in future research.

publication_date

2025/06/20

pdf_url

https://insyma.org/proceedings/files/articles/17. Vietnam_Quoc Tran - Nam.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/508

keywords

Bias, Likert scale, Solutions, Social sesirability, Respondents

firstpage

1203

lastpage

1207

issn

3047-857X

conference

Proceedings of the International Symposium on Management (Volume 21, 2024)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Quoc Tran - Nam

no article

196

authors

Quoc Tran - Nam

Files

17. Vietnam_Quoc Tran - Nam.pdf

Citation

Quoc Tran - Nam, “Social Desirability Bias in Likert Scale Design: Concerns and Suggestions,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/508.

Output Formats