The Application of Artificial Intelligence (AI) to Transform Organizational Culture in the Banking and Finance Sector: A Case Study in Ho Chi Minh City
Dublin Core
Title
The Application of Artificial Intelligence (AI) to Transform Organizational Culture in the Banking and Finance Sector: A Case Study in Ho Chi Minh City
Creator
Bui Duc Sinh
Proceedings Item Type Metadata
meta_title
The Application of Artificial Intelligence (AI) to Transform Organizational Culture in the Banking and Finance Sector: A Case Study in Ho Chi Minh City
Abstract/Description
This study aims to explore the impact of Artificial Intelligence (AI) adoption on organizational culture change within the banking and finance sector in Ho Chi Minh City. Employing a quantitative approach and utilizing the PLS-SEM model with 413 survey responses, the results reveal that AI exerts a positive influence on fostering a data-driven culture and internal innovation, thereby enhancing change acceptance and leading to organizational culture transformation. All research hypotheses are strongly supported with a high level of statistical significance (p < 0.001). These findings underscore the strategic role of AI not only in technological innovation but also in restructuring corporate culture, thereby strengthening banks’ adaptability and competitiveness in the context of rapid digital transformation. Furthermore, the study emphasizes the critical need for investment in the development of digital human resources to ensure sustainable growth in the future.
publication_date
2025/06/20
pdf_url
https://insyma.org/proceedings/files/articles/1. Vietnam_Bui Duc Sinh.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/510
keywords
Artificial Intelligence (AI), Organizational Culture, Data Culture, Change Acceptance
firstpage
1213
lastpage
1218
issn
3047-857X
conference
Proceedings of the International Symposium on Management (Volume 21, 2024)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
198
Files
Citation
Bui Duc Sinh, “The Application of Artificial Intelligence (AI) to Transform Organizational Culture in the Banking and Finance Sector: A Case Study in Ho Chi Minh City,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/510.