The Impact of Social Influence on Users' Intention to Use AI Chatbots: Mediating Effects

Abstract

This study aims to explore the relationship between social influence and users' intention to use AI Chatbot services (AICSs) through the mediating roles of PE, EE, FC, HM. The survey data with the participation of 325 university students in Southern Vietnam in the form of an online survey. The research results show that social influence (SI) has a direct impact on AICS usage intention (BI), and also affects BI through the mediating roles of PE, EE, FC, HM. The research results have clarified the factors of social context and personal attributes that affect the intention to use AICSs in the current context. Therefore, these research findings are expected to provide important theoretical and practical implications for AI service developers and managers.