The Impact of Social Influence on Users' Intention to Use AI Chatbots: Mediating Effects
Dublin Core
Title
The Impact of Social Influence on Users' Intention to Use AI Chatbots: Mediating Effects
Creator
Truong Dinh Thai
Proceedings Item Type Metadata
meta_title
The Impact of Social Influence on Users' Intention to Use AI Chatbots: Mediating Effects
Abstract/Description
This study aims to explore the relationship between social influence and users' intention to use AI Chatbot services (AICSs) through the mediating roles of PE, EE, FC, HM. The survey data with the participation of 325 university students in Southern Vietnam in the form of an online survey. The research results show that social influence (SI) has a direct impact on AICS usage intention (BI), and also affects BI through the mediating roles of PE, EE, FC, HM. The research results have clarified the factors of social context and personal attributes that affect the intention to use AICSs in the current context. Therefore, these research findings are expected to provide important theoretical and practical implications for AI service developers and managers.
publication_date
2025/06/20
pdf_url
https://insyma.org/proceedings/files/articles/18. Vietnam_Truong Dinh Thai.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/518
keywords
AI Chatbot services, social influence, performance expectancy, effort expectancy, hedonic motivation, behavioural intention.
firstpage
1266
lastpage
1272
issn
3047-857X
conference
Proceedings of the International Symposium on Management (Volume 21, 2024)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
206
Files
Citation
Truong Dinh Thai, “The Impact of Social Influence on Users' Intention to Use AI Chatbots: Mediating Effects,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/518.