The Influence of Destination Image, Tourist Experience and Travel Motivation on Tourist Satisfaction at Halal Tourist Destination in the Village of Setanggor Central Lombok

Abstract

This study aims to analyze the effect of destination image, tourist experience, and travel motivation on tourist satisfaction at Halal Tourism Destination in Setanggor Village, Central Lombok. The approach used is quantitative with data collection methods through distributing questionnaires. The Population in this study consisted of local and domestic tourists who visited the destination. The sampling technique was carried out by non-probability sampling. Data analysis was carried out using the Structural Equation Modeling (SEM) approach with the help of Partial Least Square (PLS). The results showed that first, destination image has a postitive and significant influence on tourist satisfaction. Second, tourist experience has a postitive and significant influence on tourist satisfaction. Third, travel motivation has a postitive and significant influence on tourist satisfaction.