Bakery Business Strategy Development Through SWOT Analysis and Business Model Canvas

Abstract

This study aims to analyze the strategic development of Barokah Bakery in Gresik as a family business using SWOT analysis and the Business Model Canvas (BMC). A descriptive qualitative approach was employed, with data collected through observation, interviews, and documentation, and analyzed using data reduction, data display, and conclusion drawing techniques. The findings reveal that business management is predominantly informal, affecting decision-making and operational efficiency. Strengths include consistent product quality and strong customer relationships, while weaknesses involve the absence of structured management systems and limited data utilization. Opportunities arise from market expansion and digital marketing, whereas threats stem from increasing competition. The BMC analysis indicates that value proposition and customer relationships are well established; however, key partnerships, channels, and revenue streams require optimization. This study contributes by providing strategic recommendations to strengthen governance in family businesses and enhance long-term competitiveness.