Creating an E-Commerce Website Using Wordpress Cms as A Promotional Medium at Green Ursa Malang

Abstract

This study developed an e-commerce website using WordPress CMS as a promotional medium for Green Ursa Malang, a micro, small, and medium enterprise operating in the natural health products sector. The research used an action research approach consisting of planning, action, observation, and reflection stages. The website was built with WordPress and WooCommerce and designed to provide product catalog pages, shopping cart and checkout functions, contact information, testimonials, FAQ content, and customer account management. Functional suitability was assessed through black box testing, while promotional effectiveness was measured using the EPIC Model (Empathy, Persuasion, Impact, and Communication). The findings show that respondents perceived the website positively, especially in relation to navigation ease, information quality, and visual appeal. The EPIC scores were 3.85 for empathy, 3.71 for persuasion, 3.85 for impact, and 3.87 for communication, indicating that the website was effective as a promotional medium. The website also helped Green Ursa present product information more comprehensively, strengthen business credibility, and support online transactions. These results suggest that WordPress CMS can be an efficient and practical digital promotion solution for MSMEs that need an integrated and manageable e-commerce platform.