CONSUMER INSIGHT · 7 pages
The Effect of Emotional Consumer Insight on Purchase Intention with Brand Trust and Emotional Attachment as Mediator Variables
Emotional Consumer Insight · Brand Trust · Emotional Attachment
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
STRATEGY & MANAGEMENT · 7 pages
Quiet Quitting in the Workplace: A Systematic Literature Review of Its Causes and Impacts
Quiet Quitting · Employee Engagement · Burnout
CONSUMER INSIGHT · 5 pages
The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in Lamongan
discount promotion · live selling engagement · consumer reviews
CONSUMER INSIGHT · 5 pages
The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in Lamongan
discount promotion · live selling engagement · consumer reviews
STRATEGY & MANAGEMENT · 4 pages
Behavioral Bias in Investment Decision Making: A Behavioral Finance Perspective
Behavioral Bias · Investment Decision Making · Behavioral Finance
STRATEGY & MANAGEMENT · 4 pages
The Phenomenon of Budget Deficits and High SILPA: An Effectiveness Analysis of Regional Budget Management in Local Governments of East Java
Budget Deficit · Fiscal Decentralization · Regional Financial Management
CONSUMER INSIGHT · 5 pages
The Influence of Functional Value, Emotional Value, Social Value, and Flow Experience on Player Satisfaction and Affective Online Impulse Buying Tendency, as well as Their Impact on Purchase Intention of Game Skins
Consumption Value · Flow Experience · Impulse Buying
SUSTAINABILITY · 6 pages
The Role of Green Innovation on Firm Value Moderated by Digital Transformation in the Basic Industry and Chemical Sector Listed on the IDX
green product innovation · green process innovation · digital transformation
SUSTAINABILITY · 7 pages
Analysis of Factors Influencing Purchase Intention Toward Green Cosmetic Products Among Generation Z in Indonesia
Green Cosmetic · Purchase Intention · Environmental Concern
STRATEGY & MANAGEMENT · 8 pages
Enhancing the Financial Performance of Farm Enterprises: Does Access to Finance Mediate Financial Literacy?
financial literacy · access to finance · farm financial performance
CONSUMER INSIGHT · 6 pages
Service Quality, Price, and Electronic Word of Mouth as Determinants of Gojek Customer Satisfaction in Surabaya
Service quality · price · electronic word of mouth
DIGITAL & AI · 5 pages
Digital Marketplace Based Marketing Strategy to Improve MSMEs Competitiveness
Digital Marketing · Marketplace · MSMEs