CONSUMER INSIGHT · 6 pages
The Impact Of Live Shopping, Fear Of Missing Out (FOMO), And Online Reviews On Purchase Intention In Shopee (A Study Among Malaysian University Student)
Shopee Live Shopping · Fear of Missing Out · Online Reviews
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
STRATEGY & MANAGEMENT · 7 pages
The Impact of Social Factors on e-WOM Behavior: Evidence from Five Asian Countries
electronic word-of-mouth (e-WOM) · online community · cross-national comparison
STRATEGY & MANAGEMENT · 6 pages
The Implications of Hybrid Working on the Practice of Good Corporate Governance: A Case Study in the Service Sector
Hybrid working · Good Corporate Governance · flexibility
CONSUMER INSIGHT · 5 pages
The Influence of Affiliate Marketing and Fear of Missing Out (FOMO) on The Purchase Decision of Glad2glow Skincare Products on Tiktok Shop
Affiliate Marketing · Fear of Missing Out (FoMO) · Purchase Decision
CONSUMER INSIGHT · 6 pages
The Influence of Celebrity Endorsement on Purchase Intention of Unagi Kurofune
credibility · celebrity endorsement · purchase intention
DIGITAL & AI · 5 pages
The Influence of Digital Marketing, Customer Experience, and Brand Image on McDonald's Customer Loyalty: The Mediating Role of Customer Engagement (A Study of McDonald's Customers in Surabaya)
Digital Marketing · Customer Experience · Brand Image
CONSUMER INSIGHT · 5 pages
The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in Lamongan
discount promotion · live selling engagement · consumer reviews
CONSUMER INSIGHT · 5 pages
The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in Lamongan
discount promotion · live selling engagement · consumer reviews
STRATEGY & MANAGEMENT · 4 pages
The Influence Of Effort Expectancy And Social Influence On The Intention To Use E-Money Among Students In Kediri City
effort expectancy · social influence · behavioral intention
CONSUMER INSIGHT · 5 pages
The Influence of Functional Value, Emotional Value, Social Value, and Flow Experience on Player Satisfaction and Affective Online Impulse Buying Tendency, as well as Their Impact on Purchase Intention of Game Skins
Consumption Value · Flow Experience · Impulse Buying
CONSUMER INSIGHT · 6 pages
The Influence of Price and Product Quality on Consumer Purchase Decisions of Es Teler Nara
Price · Product Quality · Purchase Decision
CONSUMER INSIGHT · 6 pages
The Influence Of Product Placement Characteristics And Audience Attitudinal Factors On Purchase Intention Toward Indonesian Local Brands In Korean Dramas
Product Placement · Korean Drama · Brand Awareness