The Role of Social Media Influencers in Building Strategies to Increase Visits Tourism

Dublin Core

Title

The Role of Social Media Influencers in Building Strategies to Increase Visits Tourism

Creator

M Rafli Suhardi, Lailatul Hikmah, Umu Khouroh, Syarif Hidayatullah, Irany Windhyastiti

Proceedings Item Type Metadata

meta_title

The Role of Social Media Influencers in Building Strategies to Increase Visits Tourism

Abstract/Description

This research uses self-congruity theory, which initially refers to the compatibility between consumers and brands or products, to the compatibility between endorsers and potential tourists to evaluate the effectiveness of endorsements. This study aims to analyze the influence of influencer marketing, attitude towards the advertisement, attitude towards the destination on intention to visit. The sample in this study are 101 respondents of tourism in East Java Park (Jatim Park) I. The research results show that influencer marketing, attitude towards the advertisement, and attitude towards the destination (atd) have significant influence on intention to visit in Jatim Park I. Attitude towards the advertisement and attitude towards the destination has greater impact on intention to visit than influencer marketing.

publication_date

2024/06/15

pdf_url

https://insyma.org/proceedings/files/original/articles/43_Lailatul%20hikmah.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/209

keywords

Attitude Towards Advertising, Attitude Towards Destination, Influencer Marketing, Intention to Visit

firstpage

244

lastpage

251

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

21

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

M Rafli Suhardi

Author #2

Lailatul Hikmah

Author #3

Umu Khouroh

Author #4

Syarif Hidayatullah

Author #5

Irany Windhyastiti

no article

209

Files

43_Lailatul hikmah (1).pdf

Citation

M Rafli Suhardi, Lailatul Hikmah, Umu Khouroh, Syarif Hidayatullah, Irany Windhyastiti, “The Role of Social Media Influencers in Building Strategies to Increase Visits Tourism,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/209.

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