Competitive Strategy with a Swot Analysis Approach at Coffee Shop Kopi Taman Lamongan

Dublin Core

Title

Competitive Strategy with a Swot Analysis Approach at Coffee Shop Kopi Taman Lamongan

Creator

Rangga Andro Lamba, Dewi Nuraini

Proceedings Item Type Metadata

meta_title

Competitive Strategy with a Swot Analysis Approach at Coffee Shop Kopi Taman Lamongan

Abstract/Description

This research was conducted at Coffeeshop Kopi Taman Lamongan with the aim of analyzing SWOT, including strengths, weaknesses, opportunities, and threats as a strategy to improve business competitiveness. The research method used is descriptive with a qualitative approach, involving data narration techniques such as interviews, observation, and documentation. Five informants were selected based on the principles of suitability and sufficiency. The results showed strengths such as strategic location, attractive view, good service, premium ingredients, and affordable prices. Weaknesses include points that are vulnerable to rainwater, limited parking areas, inconsistent menu availability, lack of consistency in taste, inadequate human resources. Opportunities exist in menu expansion, strategic location, customer satisfaction, delivery service, social media utilization. Threats include high competition, price and quality competition, customer loyalty, and the influence of silat schools.

publication_date

2024/06/15

pdf_url

https://insyma.org/proceedings/files/original/articles/99_Rangga%20Andro%20Lamba.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/265

keywords

SWOT Analysis, Competitive Strategy

firstpage

568

lastpage

571

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

21

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Rangga Andro Lamba

Author #2

Dewi Nuraini

no article

265

Files

99_Rangga%20Andro%20Lamba.pdf

Citation

Rangga Andro Lamba, Dewi Nuraini, “Competitive Strategy with a Swot Analysis Approach at Coffee Shop Kopi Taman Lamongan,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/265.

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