Strategic Development of Competitive Advantage for Beauty Clinics in Bogor: A SWOT Analysis Approach
Dublin Core
Title
Strategic Development of Competitive Advantage for Beauty Clinics in Bogor: A SWOT Analysis Approach
Creator
Eunike Hanna Dameria Siregar, Wiwin Wihartini, Surya Setyawan
Proceedings Item Type Metadata
meta_title
Strategic Development of Competitive Advantage for Beauty Clinics in Bogor: A SWOT Analysis Approach
Abstract/Description
The beauty clinic industry in Indonesia is experiencing rapid growth along with increasing public awareness of the importance of appearance and self-care. In facing increasingly competitive dynamics, an appropriate and measurable strategy is needed to maintain and improve competitive advantage. This study aims to analyze internal and external factors that influence the strategic position of one of the beauty clinics in Bogor, namely Besthetic Clinic, using the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach. The results of this analysis produce strategic recommendations that aim to optimize strengths, minimize weakness, take advantage of opportunities, and anticipate potential threats, so that the clinic can maintain competitiveness and relevance in ever – growing industry.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Eunike_Siregar.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/399
keywords
Beauty clinic, competitive advantage, Bogor, SWOT analysis, strategic recommendations.
firstpage
537
lastpage
541
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
88
Files
Citation
Eunike Hanna Dameria Siregar, Wiwin Wihartini, Surya Setyawan, “Strategic Development of Competitive Advantage for Beauty Clinics in Bogor: A SWOT Analysis Approach,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/399.