The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products

Dublin Core

Title

The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products

Creator

Arnetta Valentina Rigawara

Proceedings Item Type Metadata

meta_title

The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products

Abstract/Description

This study analyzes digital marketing’s effect on brand awareness and purchasing decisions for Le Mineral in Soreang using qualitative methods. Findings show digital marketing significantly impacts both variables, with social media being the most influential channel.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/ARNETTA VALENTINA RIGAWARA _ REVISED.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/435

keywords

digital marketing, brand awareness, purchase decision, Le Mineral, Soreang

firstpage

749

lastpage

753

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Arnetta Valentina Rigawara

no article

124

authors

Arnetta Valentina Rigawara

Files

ARNETTA VALENTINA RIGAWARA _ REVISED.pdf

Citation

Arnetta Valentina Rigawara, “The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/435.

Output Formats