The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products
Dublin Core
Title
The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products
Creator
Arnetta Valentina Rigawara
Proceedings Item Type Metadata
meta_title
The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products
Abstract/Description
This study analyzes digital marketing’s effect on brand awareness and purchasing decisions for Le Mineral in Soreang using qualitative methods. Findings show digital marketing significantly impacts both variables, with social media being the most influential channel.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/ARNETTA VALENTINA RIGAWARA _ REVISED.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/435
keywords
digital marketing, brand awareness, purchase decision, Le Mineral, Soreang
firstpage
749
lastpage
753
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
124
Files
Citation
Arnetta Valentina Rigawara, “The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products,” Proceedings of the International Symposium on Management (INSYMA), accessed July 22, 2025, https://insyma.org/proceedings/items/show/435.