Utilization of Artificial Intelligence in Enhancing Customer Relationship Management (CRM) in Banking Sector

Dublin Core

Title

Utilization of Artificial Intelligence in Enhancing Customer Relationship Management (CRM) in Banking Sector

Creator

Erna Jani

Proceedings Item Type Metadata

meta_title

Utilization of Artificial Intelligence in Enhancing Customer Relationship Management (CRM) in Banking Sector

Abstract/Description

The study evaluates how artificial intelligence improves CRM functions in the banking sector, focusing on personalization, customer service automation, and predictive analytics.

publication_date

2025/06/15

pdf_url

https://insyma.org/proceedings/files/articles/erna_jani.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/466

keywords

Artificial Intelligence, CRM, Banking, Customer Service, Personalization

firstpage

947

lastpage

952

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

Erna Jani

no article

155

authors

Erna Jani

Files

erna_jani.pdf

Citation

Erna Jani, “Utilization of Artificial Intelligence in Enhancing Customer Relationship Management (CRM) in Banking Sector,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/466.

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