Utilization of Artificial Intelligence in Enhancing Customer Relationship Management (CRM) in Banking Sector
Dublin Core
Title
Utilization of Artificial Intelligence in Enhancing Customer Relationship Management (CRM) in Banking Sector
Creator
Erna Jani
Proceedings Item Type Metadata
meta_title
Utilization of Artificial Intelligence in Enhancing Customer Relationship Management (CRM) in Banking Sector
Abstract/Description
The study evaluates how artificial intelligence improves CRM functions in the banking sector, focusing on personalization, customer service automation, and predictive analytics.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/erna_jani.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/466
keywords
Artificial Intelligence, CRM, Banking, Customer Service, Personalization
firstpage
947
lastpage
952
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
155
Files
Citation
Erna Jani, “Utilization of Artificial Intelligence in Enhancing Customer Relationship Management (CRM) in Banking Sector,” Proceedings of the International Symposium on Management (INSYMA), accessed July 22, 2025, https://insyma.org/proceedings/items/show/466.