The Influence Of Customer Satisfaction On Customer Loyalty Mediated By Brand Trust On Lazada E-Commerce In Mataram City
Dublin Core
Title
The Influence Of Customer Satisfaction On Customer Loyalty Mediated By Brand Trust On Lazada E-Commerce In Mataram City
Creator
Ika Wardiatul Jannah
Proceedings Item Type Metadata
meta_title
The Influence Of Customer Satisfaction On Customer Loyalty Mediated By Brand Trust On Lazada E-Commerce In Mataram City
Abstract/Description
This research aims to determine the effect of Customer Satisfaction on Customer Loyalty mediated by Brand Trust at Lazada E-commerce in Mataram City. The population in this study were consumers who had made transactions on the Lazada application in Mataram City using a sample of 100 respondents. The research method used in this research is quantitative research. This research is associative type, using SEM-PLS with SmartPLS 0.4. The results of this study indicate that Customer satisfaction has a positive and significant influence on Customer Loyalty which is mediated by Brand Trust.
publication_date
2025/06/20
pdf_url
https://insyma.org/proceedings/files/articles/DONE_Ika Wardiatul Jannah-2.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/520
keywords
Customer Satisfaction, Customer Loyalty, Brand Trust
firstpage
1278
lastpage
1282
issn
3047-857X
conference
Proceedings of the International Symposium on Management (Volume 21, 2024)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
208
Files
Citation
Ika Wardiatul Jannah, “The Influence Of Customer Satisfaction On Customer Loyalty Mediated By Brand Trust On Lazada E-Commerce In Mataram City,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/520.