The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province
Dublin Core
Title
The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province
Creator
Dewi Suci Mustika
Proceedings Item Type Metadata
meta_title
The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province
Abstract/Description
This study aims to analyse the effect of digital literacy and user interface design (UI) on impulse buying at TikTok Shop for university students in East Java Province. This quantitative research uses a causal associative method with data obtained from online questionnaires distributed to 97 respondents selected using purposive sampling technique. Multiple linear regression analysis was used to test the hypothesis after going through validity, reliability, and classical assumption tests. The results showed that digital literacy has no significant effect on impulse buying, while UI design has a significant effect. Simultaneously, digital literacy and UI design have a significant effect on impulse buying at TikTok Shop.
publication_date
2025/06/20
pdf_url
https://insyma.org/proceedings/files/articles/DONE_Dewi suci mustika.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/529
keywords
Digital Literacy, User Interface Design (UI), Impulse Buying, TikTok Shop, College Students
firstpage
1325
lastpage
1331
issn
3047-857X
conference
Proceedings of the International Symposium on Management (Volume 21, 2024)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
217
Files
Citation
Dewi Suci Mustika, “The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/529.