The Role of Tourist Satisfaction in Mediating Tourist Attractions and Motivations Towards Domestic Tourist Loyalty in Gianyar Regency
Dublin Core
Title
The Role of Tourist Satisfaction in Mediating Tourist Attractions and Motivations Towards Domestic Tourist Loyalty in Gianyar Regency
Creator
I Gede Darma Wiweka, I Made Suniastha Amerta
Proceedings Item Type Metadata
meta_title
The Role of Tourist Satisfaction in Mediating Tourist Attractions and Motivations Towards Domestic Tourist Loyalty in Gianyar Regency
Abstract/Description
Tourism plays a key role in economic development, including in Indonesia, with Bali being a leading destination known for its natural beauty and cultural heritage. Gianyar Regency, in particular, offers diverse attractions in nature, culture, and history. This study analyzes the role of tourist satisfaction in mediating the effects of tourist attractions and motivation on domestic tourist loyalty in Gianyar. Data were collected from 100 domestic tourists through a survey and analyzed using Partial Least Squares (PLS). The results show that tourist attractions positively and significantly influence both tourist satisfaction and loyalty. Satisfaction also positively affects loyalty. Motivation has a positive but insignificant effect on satisfaction, yet it significantly affects loyalty. Furthermore, satisfaction mediates the relationship between tourist attractions and loyalty but does not mediate the relationship between motivation and loyalty.
publication_date
2025/06/20
pdf_url
https://insyma.org/proceedings/files/articles/I Gede Darma Wiweka.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/531
keywords
tourist satisfaction, tourist attractions, motivation, tourist loyalty.
firstpage
1335
lastpage
1340
issn
3047-857X
conference
Proceedings of the International Symposium on Management (Volume 21, 2024)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
219
Files
Citation
I Gede Darma Wiweka, I Made Suniastha Amerta, “The Role of Tourist Satisfaction in Mediating Tourist Attractions and Motivations Towards Domestic Tourist Loyalty in Gianyar Regency,” Proceedings of the International Symposium on Management (INSYMA), accessed July 22, 2025, https://insyma.org/proceedings/items/show/531.