The Role of Tourist Satisfaction in Mediating Tourist Attractions and Motivations Towards Domestic Tourist Loyalty in Gianyar Regency

Dublin Core

Title

The Role of Tourist Satisfaction in Mediating Tourist Attractions and Motivations Towards Domestic Tourist Loyalty in Gianyar Regency

Creator

I Gede Darma Wiweka, I Made Suniastha Amerta

Proceedings Item Type Metadata

meta_title

The Role of Tourist Satisfaction in Mediating Tourist Attractions and Motivations Towards Domestic Tourist Loyalty in Gianyar Regency

Abstract/Description

Tourism plays a key role in economic development, including in Indonesia, with Bali being a leading destination known for its natural beauty and cultural heritage. Gianyar Regency, in particular, offers diverse attractions in nature, culture, and history. This study analyzes the role of tourist satisfaction in mediating the effects of tourist attractions and motivation on domestic tourist loyalty in Gianyar. Data were collected from 100 domestic tourists through a survey and analyzed using Partial Least Squares (PLS). The results show that tourist attractions positively and significantly influence both tourist satisfaction and loyalty. Satisfaction also positively affects loyalty. Motivation has a positive but insignificant effect on satisfaction, yet it significantly affects loyalty. Furthermore, satisfaction mediates the relationship between tourist attractions and loyalty but does not mediate the relationship between motivation and loyalty.

publication_date

2025/06/20

pdf_url

https://insyma.org/proceedings/files/articles/I Gede Darma Wiweka.pdf

abstract_html_url

https://insyma.org/proceedings/items/show/531

keywords

tourist satisfaction, tourist attractions, motivation, tourist loyalty.

firstpage

1335

lastpage

1340

issn

3047-857X

conference

Proceedings of the International Symposium on Management (Volume 21, 2024)

Volume

22

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Author #1

I Gede Darma Wiweka

Author #2

I Made Suniastha Amerta

no article

219

authors

I Gede Darma Wiweka, I Made Suniastha Amerta

Files

I Gede Darma Wiweka.pdf

Citation

I Gede Darma Wiweka, I Made Suniastha Amerta, “The Role of Tourist Satisfaction in Mediating Tourist Attractions and Motivations Towards Domestic Tourist Loyalty in Gianyar Regency,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/531.

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