SUSTAINABILITY · 7 pages
Assessing the Moderating Effects of Government Role and Support on Development of Agricultural and Cultural Heritage Tourism
Attraction · Government Role and Support · Promotion
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
DIGITAL & AI · 5 pages
Does Social Media Marketing Matter, Or Is It Just Digital Noise? Insight from Arifah Jaya SME
Social Media Marketing · SMEs · Digital Marketing
CONSUMER INSIGHT · 6 pages
The Influence of Price and Product Quality on Consumer Purchase Decisions of Es Teler Nara
Price · Product Quality · Purchase Decision
DIGITAL & AI · 6 pages
The Influence of Social Media Usage, Electronic Word of Mouth (eWOM), and Incentives on Behavioral Intention and Its Implications for Customer Loyalty Among Radio Broadcasting Audiences in the Digital Marketing Era
Social Media Usage · Electronic Word of Mouth · Incentive
SUSTAINABILITY · 8 pages
Green Marketing Strategy in the Energy Sector: A Systematic Literature Review
Green Marketing · Sustainability Branding · ESG Communication
CONSUMER INSIGHT · 6 pages
Factors Influencing Customer Decisions in Using the GoFood Application in Indonesia: A Structural Equation Modeling Verification
Perceived Usefulness · Ease of Use · Enjoyment
STRATEGY & MANAGEMENT · 7 pages
The Impact of Social Factors on e-WOM Behavior: Evidence from Five Asian Countries
electronic word-of-mouth (e-WOM) · online community · cross-national comparison
SUSTAINABILITY · 5 pages
TikTok as a Travel Inspiration Engine: A Netnographic Study of Indonesian Tourism Content
TikTok · travel inspiration · tourism marketing
CONSUMER INSIGHT · 5 pages
Price Perception, Product Appeal, and Uncertainty as Drivers of Perceived Value and Repurchase Intention: Evidence from the Indonesian Blind Box Toys Market
Blind Box Toys · Price Perception · Product Appeal
CONSUMER INSIGHT · 5 pages
Predictive Service Differentiation as a Marketing Strategy Creating Customer Value and Competitive Positioning in Port Services
service differentiation · competitive positioning · port marketing strategy
CONSUMER INSIGHT · 5 pages
The Influence of Social Media Marketing and Packaging on Purchase Intention Toward Fore Coffee Among Instagram Users in Malang City
Social Media Marketing · Packaging · Purchase Intention
DIGITAL & AI · 12 pages
Harnessing AI-Driven Consumer Insights for Strategic Innovation and Business Decision-Making: A Systematic Literature Review
Artificial Intelligence · Consumer Insights · Strategic Innovation