DIGITAL & AI · 14 pages
Cultural Branding, Digital Marketing Engagement, and Consumer Purchase Intention toward Toraja Local Products: The Mediating Role of Brand Trust
Cultural Branding · Digital Marketing Engagement · Brand Trust
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
CONSUMER INSIGHT · 5 pages
Harnessing Consumer Insights for Strategic Decision-Making: Evidence from Sales Growth and Profitability Dynamics in Indonesian Retail Firms
Sales Growth · Profitability · Consumer Behavior
SUSTAINABILITY · 5 pages
Workload, Transformational Leadership, and Work Motivation as Determinants of Employee Performance at the Environmental Service of Kaimana Regency
Workload · transformational leadership · work motivation
STRATEGY & MANAGEMENT · 10 pages
Improving Financial Effectiveness and Efficiency: A Study in the Civil Guard Unit of Sidoarjo Regency
Effectiveness · Efficiency · Finance
DIGITAL & AI · 5 pages
Digital CSR Disclosure, Corporate Ability, and Customer Engagement in Banking E-Payment: The Mediating Role of Dual Trust
Digital CSR disclosure · Corporate ability · Customer engagement
STRATEGY & MANAGEMENT · 6 pages
Pay Satisfaction, Work Stress, and Organizational Commitment as Determinants of Turnover Intention at PT. Mayora Indah Persada
Pay satisfaction · work stress · organizational commitment
DIGITAL & AI · 16 pages
From Digital Engagement to Enrollment Intention: The Mediating Role of Campus Attractiveness among Prospective University Students
digital marketing · campus attractiveness · behavioral intention to apply
CONSUMER INSIGHT · 5 pages
Brand-Generated Content, User-Generated Content, and Perceived Value as Predictors of Gen Z Purchase Intention toward Skintific in Indonesia
brand-generated content · user-generated content · perceived value
DIGITAL & AI · 6 pages
AI Deployment Tensions in Global Finance
Artificial Intelligence · Finance · Paradox
DIGITAL & AI · 6 pages
Beyond the Chatbot: Practitioner Perspectives on AI Integration in Hospitality
Artificial Intelligence · Hospitality · Guest
STRATEGY & MANAGEMENT · 6 pages
Three Lines of Défense Model in the Risk Management Process of Higher Education Institutions
risk management process · higher education · ISO 31000
STRATEGY & MANAGEMENT · 7 pages
Macroeconomic Analysis of Stock Prices of Banking Sector Companies on the Indonesia Stock Exchange
Inflation · Interest Rates · Gross Domestic Product