STRATEGY & MANAGEMENT · 7 pages
Social Capital and Improving MSME Performance Through Entrepreneurial Orientation
Social Capital · Entrepreneurial orientation · Performance
Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
STRATEGY & MANAGEMENT · 5 pages
The Application of Product Innovation Carried Out by MSMEs in Business Activities to Improve Competitiveness (Study on MSMEs Bakpia Masaji Kediri City)
Product Innovation · MSMEs · Competitivenes
CONSUMER INSIGHT · 10 pages
The Determinants of Purchasing Decision: The Moderating Role of Tiktok Content
TikTok Content · Product Quality · Brand Image
CONSUMER INSIGHT · 5 pages
The Effect of Country of Origin and Online Customer Review on Purchase Decision of Uniqlo Products in Mataram City
Country of Origin · Online Costumer Review · Purchase Decision
STRATEGY & MANAGEMENT · 5 pages
The Impact of Logistics Service Quality in Satisfaction of Fresh Food E-Commerce Sayurbox
Logistic Service Quality · Perceived Importance · Satisfaction
SUSTAINABILITY · 6 pages
The Importance of Product Variation as an Intervention to Improve Purchasing Decisions (A Study on Gubuk Kloning of Sumber Gempong Rice Field Tourism)
Wisata Sawah Sumber Gempong · Product Variation · Purchasing Decisions
CONSUMER INSIGHT · 6 pages
The Influence of Brand Image on Purchasing Decisions Through Word of Mouth on Hisana Fried Chicken Consumers
brands image · word of mouth · purchasing decisions
STRATEGY & MANAGEMENT · 7 pages
The Influence of Financial Knowledge on The Financial Behavior of Generation Z: Mediated by Financial Self-Efficacy and Lifestyle
Financial Knowledge · Financial Self-Efficacy · Lifestyle
CONSUMER INSIGHT · 6 pages
The Influence of Gender, Age, Length of Service and Educational Level of Directors on Company Performance in the Consumer Goods Industry Sector
Gender · Age · Length of Working
STRATEGY & MANAGEMENT · 3 pages
The Influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying of Miniso Products at Lombok Epicentrum Mall
Hedonic Shopping Value · Shopping Lifestyle · Impulse Buying
CONSUMER INSIGHT · 5 pages
The Influence of Influencers, Brand Image and Product Quality on Purchasing Decisions For Skincare Skincare Products (Case Study on Students of Faculty Of Economics and Business, Wijaya Kusuma University, Surabaya)
Influencer · Brand Image · Product Quality
CONSUMER INSIGHT · 6 pages
The Influence of Service Quality, Company Image, and Price Perception on the Customer Satisfaction: A Study of Reflexology Service Users in Malang City
service quality · company image · price perception