The Influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying of Miniso Products at Lombok Epicentrum Mall
Dublin Core
Title
The Influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying of Miniso Products at Lombok Epicentrum Mall
Creator
Dawam Setiawan, Dwi Putra Buana Sakti
Proceedings Item Type Metadata
meta_title
The Influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying of Miniso Products at Lombok Epicentrum Mall
Abstract/Description
This study aims to determine the effect of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying in Miniso Lombok Epicentrum Mall products. The type of research conducted is quantitative descriptive which is causal associative. The population in this study is consumers who have purchased Miniso products at Lombok Epicentrum Mall. The number of samples taken was 100 people. The sampling technique used in this study was purposive sampling technique. Data was collected through an online survey and analyzed using multiple linear regression analysis through SPSS program version 25. The results of this study show that Hedonic Shopping Value and Shopping Lifestyle have a positive and significant influence on Impulse Buying in Miniso Lombok.
publication_date
2024/06/15
pdf_url
https://insyma.org/proceedings/files/original/articles/132_Dawam%20Setiawan.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/298
keywords
Hedonic Shopping Value, Shopping Lifestyle, Impulse Buying
firstpage
747
lastpage
749
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
21
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
298
Files
Citation
Dawam Setiawan, Dwi Putra Buana Sakti, “The Influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying of Miniso Products at Lombok Epicentrum Mall,” Proceedings of the International Symposium on Management (INSYMA), accessed October 31, 2025, https://insyma.org/proceedings/items/show/298.