DIGITAL & AI · 6 pages
Beyond the Chatbot: Practitioner Perspectives on AI Integration in Hospitality
Artificial Intelligence · Hospitality · Guest
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
STRATEGY & MANAGEMENT · 4 pages
Beyond Usefulness: Trust as the New Currency of Mobile Banking Adoption in Indonesia
Mobile Banking · TAM · Trust
STRATEGY & MANAGEMENT · 6 pages
Blue Ocean Strategy of PT Cisarua Mountain Dairy Tbk(Cimory) in Facing Premium Food Industry Competition in Indonesia
Blue Ocean Strategy · Cimory · premium food industry
CONSUMER INSIGHT · 16 pages
Brand Matters, But So Does Style: Analysis of Fashion-Oriented Sports Footwear Purchase Decisions Among Consumers
brand image · rice · product design
CONSUMER INSIGHT · 5 pages
Brand-Generated Content, User-Generated Content, and Perceived Value as Predictors of Gen Z Purchase Intention toward Skintific in Indonesia
brand-generated content · user-generated content · perceived value
DIGITAL & AI · 10 pages
Building Passenger Loyalty in National Flag Airlines: A Marketing Perspective from Garuda Indonesia and Iberia Airlines Spain
Airline Brand Storytelling · Digital Customer Experience · Brand Trust
STRATEGY & MANAGEMENT · 5 pages
Career Path Mediation in the Influence of Workload, Compensation, and Work Discipline on Employee Performance
Workload · Work Discipline · Career Path
CONSUMER INSIGHT · 11 pages
Cash Flow Performance, Profitability, and Stock Return Persistence: Evidence from Indonesian Consumer and Agricultural Firms Using System GMM
Stock Return Persistence · Cash Flow per Share · Net Profit Margin
CONSUMER INSIGHT · 11 pages
Consumer Psychology Mechanisms In Gimmick Marketing: A Systematic Literature Review on Their Impact on Purchase Decisions
Gimmick Marketing · Consumer Psychology · Purchase Decision
STRATEGY & MANAGEMENT · 7 pages
Corporate Governance and ESG Disclosure: An Empirical Study of Companies in the Basic Materials and Energy Sectors
Board Effectiveness · Audit Committee · Foreign Ownership
SUSTAINABILITY · 5 pages
Creating an E-Commerce Website Using Wordpress Cms as A Promotional Medium at Green Ursa Malang
e-commerce website · WordPress CMS · WooCommerce
SUSTAINABILITY · 7 pages
Creating Blue Ocean in Indonesia's Decorative Paint Industry: A Strategic Analysis of PT Avia Avian Tbk
Blue Ocean Strategy · Decorative Paint · Avian Brands