The Impact of Destination Brand on Revisit Intention and Recommendation Intention in Bali Island
Dublin Core
Title
The Impact of Destination Brand on Revisit Intention and Recommendation Intention in Bali Island
Creator
Bryan Ferguson, Erna Andajani, Veny Megawati
Proceedings Item Type Metadata
meta_title
The Impact of Destination Brand on Revisit Intention and Recommendation Intention in Bali Island
Abstract/Description
This study aims to analyse the influence of Destination Brand towards Revisit Intention and Recommendation Intention with the research object of Bali Island. This study uses two dependent variable and three independent variables. This study uses primary data by distributing questionnaires online. The sample used in this study was 287 respondents. While the data processing method in this study uses the IBM SPSS 26.0 and Smart PLS 3.0 software to perform model tests and hypothesis testing. The result of this study shown that Destination Brand Engagement and Destination Brand Authenticity had a positive and significant effect on Revisit Intention and Recommendation Intention. Meanwhile, Destination Brand Self-Congruence has no effect on Revisit Intention and Recommendation Intention.
publication_date
2024/06/15
pdf_url
https://insyma.org/proceedings/files/original/articles/10_bryan.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/176
keywords
Destination Brand, Revisit Intention, Recommendation Intention
firstpage
50
lastpage
54
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
21
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
176
Files
Citation
Bryan Ferguson, Erna Andajani, Veny Megawati, “The Impact of Destination Brand on Revisit Intention and Recommendation Intention in Bali Island,” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/176.