Customer-Based Destination Brand Equity (CBDBE) and Digital Marketing on Revisit Intention Mediated by Tourist Satisfaction (Case Study at Mount Bromo)

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Creator

Sati Ratna Dewanti, Djunaedi, Budi Rahayu

Proceedings Item Type Metadata

Abstract/Description

The results showed that Customer-Based Destination Brand Equity (CBDBE) and Digital Marketing have a significant influence on Revisit Intention by tourists. Customer-Based Destination Brand Equity (CBDBE) influences the intention to revisit through tourist satisfaction. Digital marketing also has an important role in influencing tourist behavior and satisfaction. There have been studies examining domestic travellers' perceptions of the use of digital marketing tools and platforms, and this research shows the importance of understanding how digital marketing influences traveller behaviour. In addition, in low-density tourism areas, digital marketing can have a significant impact on destination image, tourist satisfaction, and loyalty. A good understanding of the influence of CBDBE and digital marketing can help in developing effective marketing strategies to increase the intention of returning visits by tourists.

publication_date

2024/06/15

keywords

Customer-Based Destination Brand Equity, Digital Marketing, Revisit Intention, Tourist Satisfaction

firstpage

208

lastpage

213

issn

3047-857X

conference

Proceedings of the International Symposium on Management (INSYMA)

publisher_name

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

Volume

21

Files

37_Sati%20dewanti.pdf

Citation

Sati Ratna Dewanti, Djunaedi, Budi Rahayu, “Customer-Based Destination Brand Equity (CBDBE) and Digital Marketing on Revisit Intention Mediated by Tourist Satisfaction (Case Study at Mount Bromo),” Proceedings of the International Symposium on Management (INSYMA), accessed November 12, 2024, https://insyma.org/proceedings/items/show/203.

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