Customer-Based Destination Brand Equity (CBDBE) and Digital Marketing on Revisit Intention Mediated by Tourist Satisfaction (Case Study at Mount Bromo)
Dublin Core
Creator
Sati Ratna Dewanti, Djunaedi, Budi Rahayu
Proceedings Item Type Metadata
Abstract/Description
The results showed that Customer-Based Destination Brand Equity (CBDBE) and Digital Marketing have a significant influence on Revisit Intention by tourists. Customer-Based Destination Brand Equity (CBDBE) influences the intention to revisit through tourist satisfaction. Digital marketing also has an important role in influencing tourist behavior and satisfaction. There have been studies examining domestic travellers' perceptions of the use of digital marketing tools and platforms, and this research shows the importance of understanding how digital marketing influences traveller behaviour. In addition, in low-density tourism areas, digital marketing can have a significant impact on destination image, tourist satisfaction, and loyalty. A good understanding of the influence of CBDBE and digital marketing can help in developing effective marketing strategies to increase the intention of returning visits by tourists.
publication_date
2024/06/15
keywords
Customer-Based Destination Brand Equity, Digital Marketing, Revisit Intention, Tourist Satisfaction
firstpage
208
lastpage
213
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
Volume
21
Citation
Sati Ratna Dewanti, Djunaedi, Budi Rahayu, “Customer-Based Destination Brand Equity (CBDBE) and Digital Marketing on Revisit Intention Mediated by Tourist Satisfaction (Case Study at Mount Bromo),” Proceedings of the International Symposium on Management (INSYMA), accessed November 12, 2024, https://insyma.org/proceedings/items/show/203.