Food Consumption Value on Tourists' Behavioral Intentions towards East Java Local Food: Study Case of Z Generation
Dublin Core
Creator
Agnes Elvania Fortunata, Monika Kristanti, Stefanus Reynaldi Salim
Proceedings Item Type Metadata
Abstract/Description
This study examines the influence of food consumption values (FCV) and attitudes towards local food (ATLF) on behavioral intention of Z generation in eating East Java local food and explores the moderating roles of neophilia and neophobia. The research involves 181 Z Generation domestic tourists, and the data was analyzed using SmartPLS. The results reveal a positive impact of location consumption values on ATLF and a negative impact of health consumption values on ATLF. Additionally, ATLF influences behavioral intention (BI) and is reinforced by food neophilia.
publication_date
2024/06/15
keywords
Food Consumption Values, Attitude towards Local Food, Behavioral Intention, Food Neophilia, Food Neophobia
firstpage
423
lastpage
430
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
Volume
21
Files
Citation
Agnes Elvania Fortunata, Monika Kristanti, Stefanus Reynaldi Salim, “Food Consumption Value on Tourists' Behavioral Intentions towards East Java Local Food: Study Case of Z Generation,” Proceedings of the International Symposium on Management (INSYMA), accessed September 16, 2024, https://insyma.org/proceedings/items/show/239.