Marketing Strategy in The Development Of Beyoucé Clinic

Christine Kurniawan, Yolla Margaretha

The marketing strategy of Beyoucé Beauty Clinic is developed to grow the business of Beyoucé Beauty Clinic because Beyoucé, as a beauty clinic, needs to sustain itself by generating profit through maximizing sales strategies, which are a part of marketing. Therefore, Beyoucé Beauty Clinic needs to develop a marketing strategy in expanding its services. The strategy undertaken by Beyoucé Clinic involves determining segmentation, targeting, and positioning. The strategy formulation is carried out by determining the 7Ps (price, product, place, promotion, people, process, and physical environment) so that the clinic can compete in the competitive market of beauty clinics. The segmentation and targeting of Beyoucé Beauty Clinic are the residents of Cimahi city, targeting individuals aged 15-35, regardless of gender. The marketing mix conducted by Beyoucé Beauty Clinic includes providing maximum and professional skincare and beauty treatments and offering innovative promotions with attractive and affordable prices for consumers. Beyoucé Beauty Clinic also conducts regular promotions through direct marketing, brochures, and social media.

2024/06/15

Marketing Strategy, Marketing Mix, Beyoucé Beauty Clinic

625

629

3047-857X

Proceedings of the International Symposium on Management (INSYMA)

Fakultas Bisnis dan Ekonomika, Universitas Surabaya

21