The Influence of FOMO (Fear of Missing Out) and TikTok Influencer Endorsement on Impulse Buying (Case Study on Teenagers in Bandung City)
Dublin Core
Title
The Influence of FOMO (Fear of Missing Out) and TikTok Influencer Endorsement on Impulse Buying (Case Study on Teenagers in Bandung City)
Creator
Siti Maemunah, Yenny Maya Dora
Proceedings Item Type Metadata
meta_title
The Influence of FOMO (Fear of Missing Out) and TikTok Influencer Endorsement on Impulse Buying (Case Study on Teenagers in Bandung City)
Abstract/Description
This study aims to identify the influence of FOMO (Fear of Missing Out) and influencer endorsement on impulse buying behaviour among adolescents in Bandung City. The development of the digital economy and social media, particularly TikTok, has increased teenagers' exposure to product offerings that lead to impulse purchases. The method used was a survey with an online questionnaire to 100 respondents, using non-probability sampling and purposive sampling techniques. Data analysis was conducted with multiple linear regression tests using IBM SPSS 30. The results showed that FOMO has a positive and significant influence on impulse buying, while influencer endorsement has no significant effect on impulse buying in adolescents. These findings can provide marketers insight into the factors that influence teenagers' consumption behaviour in the digital era.
publication_date
2025/06/15
pdf_url
https://insyma.org/proceedings/files/articles/Siti Maemunah Yenny Maya Dora.pdf
abstract_html_url
https://insyma.org/proceedings/items/show/439
keywords
FOMO (Fear of Missing Out), Influencer Endorsement, Impulsive Buying, Digital Economy
firstpage
774
lastpage
779
issn
3047-857X
conference
Proceedings of the International Symposium on Management (INSYMA)
Volume
22
publisher_name
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
no article
128
Files
Citation
Siti Maemunah, Yenny Maya Dora, “The Influence of FOMO (Fear of Missing Out) and TikTok Influencer Endorsement on Impulse Buying (Case Study on Teenagers in Bandung City),” Proceedings of the International Symposium on Management (INSYMA), accessed July 1, 2025, https://insyma.org/proceedings/items/show/439.