CONSUMER INSIGHT · 5 pages
Consumer Behavior of Generation Z in E-Wallet Usage: As A Result of Hedonistic Lifestyle?
consumptive behavior · financial literacy · gender
Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
CONSUMER INSIGHT · 4 pages
Does brand experience lead to brand loyalty? The mediating role of trust and quality
brand experience · brand loyalty · brand trust
CONSUMER INSIGHT · 4 pages
Does Corporate Governance Affect Firm Performance? Evidence From Indonesian & Australian Consumer (Non-Cyclical) Sector
Corporate Governance · Board Size · Board Independence
STRATEGY & MANAGEMENT · 6 pages
Does Satisfaction Leads to Continuance Usage Intention? The influence of Service Quality and Cognitive Processing towards M-Payment
M-Payment · Cognitive Processing · Continuance Usage Intention
CONSUMER INSIGHT · 5 pages
Effect Price and Online Customer Reviews in Shopee Consumer Purchase Decisions at Kediri City
Price · Online Customer Reviews · Purchasing Decisions
SUSTAINABILITY · 6 pages
Factors Affecting Purchase Intention of Environmentally Friendly Detergent in Indonesia
Previous purchase experience · Environmental consciousness · Attitude
CONSUMER INSIGHT · 5 pages
Gamification and Customer Experience: The Mediating Role of Customer Brand Engagement in Shopee
Gamification · Customer Brand Engagement · Customer Experience
SUSTAINABILITY · 6 pages
Gender Differences: How Attitude Toward Using Digital Content Marketing Affects Indonesian Travel Behaviour
digital content marketing · digital marketing · tourism
CONSUMER INSIGHT · 6 pages
Impact of Social Media Marketing of Japanese Craft Brands on Brand Loyalty: A Conceptual Model
Social Media Marketing · Brand loyalty · Consumer Engagement
CONSUMER INSIGHT · 7 pages
Influence of Consumer Dissatisfaction and Need For Variation on Interest in Brand Switching of XL Internet Service Users
Dissatisfaction · Variety Seeking · Brand Switching Interest
STRATEGY & MANAGEMENT · 4 pages
Introduction of Rice Bran Skin Toner in Indonesia
Rice Bran · Whitening Effect · Cognitive Bias
CONSUMER INSIGHT · 5 pages
Marketing Strategy in The Development Of Beyoucé Clinic
Marketing Strategy · Marketing Mix · Beyoucé Beauty Clinic