SUSTAINABILITY · 7 pages
From Green Brands to Marketing Gains: Exploring Eco-Brand Resonance Capability in Indonesian Handicraft SMEs
eco-brand resonance capability · marketing performance · handicraft SMEs
Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
DIGITAL & AI · 5 pages
From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality
Short video platforms (SVP) · TikTok · Instagram Reels
SUSTAINABILITY · 6 pages
Gen Z Consumers' Perception of Sustainability, Cleanliness, and Interest in Buying Digital Thrift Products
Thrift Product · Perceived Sustainability · Perceived Hygiene
STRATEGY & MANAGEMENT · 6 pages
Hazard Analysis and Critical Control Points (HACCP) System at Five Star Hotel: A Case Study of XYZ Hotel at Surabaya
HACCP · food safety · receiving division
STRATEGY & MANAGEMENT · 6 pages
Herding Behavior and Risk Perception: Psychological Determinants of Investment Choices in Emerging Markets
Behavioral Finance · Investment Decision-Making · Overconfidence
STRATEGY & MANAGEMENT · 6 pages
Herding Behavior and Risk Perception: Psychological Determinants of Investment Choices in Emerging Markets
Behavioral Finance · Investment Decision-Making · Overconfidence
STRATEGY & MANAGEMENT · 5 pages
How Cognitive Biases Drive Investment Behavior: Analyzing Indonesian Investors' Financial Choice
Investment Decision-Making · Disposition Bias · Representativeness Bias
STRATEGY & MANAGEMENT · 5 pages
How Cognitive Biases Drive Investment Behavior: Analyzing Indonesian Investors' Financial Choice
Investment Decision-Making · Disposition Bias · Representativeness Bias
STRATEGY & MANAGEMENT · 5 pages
Impact of Big Data Era, Big Data Analysis on The Quality of Accounting Information
Big data · big data analysis · quality of accounting information
STRATEGY & MANAGEMENT · 5 pages
Impact of Governance, Profitability and Size Firm on Firm Value in The Jakarta Islamic Index
Institutional Ownership · Independent Board of Commissioners · Profitability
STRATEGY & MANAGEMENT · 6 pages
Implementation of Quadruple Helix in Increasing the Competitiveness of Creative MSMEs in Kediri
Quadruple Helix · Competitiveness · Creative Industry
DIGITAL & AI · 4 pages
Improving Consumer Loyalty Through Transaction Ease: A Study of Dana Users at The Al-Fatih BRILink Tebing Tinggi
Ease of Transaction · Customer Satisfaction · Customer Loyalty