CONSUMER INSIGHT · 4 pages
The Influence of Shopping Lifestyle and Materialism on Impulse Buying in Shopee Marketplace Consumers in South Surabaya
Shopping Lifestyle · Materialism · Impulse Buying
Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
CONSUMER INSIGHT · 4 pages
The Role of Music in Brand Development: Lessons Learned from XYZ Advertising
Music Branding · Emotional · Brand Recall
CONSUMER INSIGHT · 5 pages
The Role of Online Customer Reviews in Determining The Influence of Product Quality on Purchasing Decisions
Product Quality · Purchase Decision · Online Customer Reviews
SUSTAINABILITY · 8 pages
The Role of Social Media Influencers in Building Strategies to Increase Visits Tourism
Attitude Towards Advertising · Attitude Towards Destination · Influencer Marketing
CONSUMER INSIGHT · 5 pages
The Role of Tiktok Content in Influence Product Quality and Brand Image on Purchasing Decision
Tik Tok Content · Product Quality · Brand Image
STRATEGY & MANAGEMENT · 5 pages
Understanding the Dynamics of Dietary Restaurant Popularity: Insights from Data Mining in East Java Restaurants
Popularity · Dietary · Data Mining