CONSUMER INSIGHT · 5 pages
The Influence of Content Marketing and Customer Engagement on Brand Awareness on Instagram Social Media Neng Katineung
Content Marketing · Customer Engagement · Brand Awareness
Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
CONSUMER INSIGHT · 5 pages
The Influence of Customer Relationship Management and Customer Value on OVO E-Wallet User Loyalty
Customer Relationship Management · Customer Value · Loyalty
CONSUMER INSIGHT · 6 pages
The Influence of Customer Trust and Product Price on Purchase Decisions in Online Shopping
E-commerce · Customer Trust · Price
DIGITAL & AI · 5 pages
The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products
digital marketing · brand awareness · purchase decision
DIGITAL & AI · 6 pages
The Influence of FOMO (Fear of Missing Out) and TikTok Influencer Endorsement on Impulse Buying (Case Study on Teenagers in Bandung City)
FOMO (Fear of Missing Out) · Influencer Endorsement · Impulsive Buying
DIGITAL & AI · 3 pages
The Influence of Perceived Convenience, Perceived Security Risk, Perceived Lifestyle on Decisions as a Digital Payment Tool in East Java
Perceived Convenience · Perceived Security Risk · Perceived Lifestyle
DIGITAL & AI · 6 pages
The Influence of Return on Equity and Earnings Per Share on Price Book Value with Closing Price as a Variable Mediation in Digital Bank Companies Listed on The Indonesian Stock Exchange
Return on Equity · Earning per Share · Price to Book Value
CONSUMER INSIGHT · 5 pages
The Role of Beauty Influencers and Online Reviews on Purchase Intention of Makeup Products
Beauty influencer · purchase intention · makeup products
DIGITAL & AI · 8 pages
The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province
Digital Literacy · User Interface Design (UI) · Impulse Buying
DIGITAL & AI · 7 pages
The Role of Digital Literacy and User Interface Design on Impulse Buying at TikTok Shop for University Students in East Java Province
Digital Literacy · User Interface Design (UI) · Impulse Buying
SUSTAINABILITY · 9 pages
The Role of Green Marketing in Driving Circular Economy: A Systematic Literature Review with Bibliometric Insights from Database Scopus
Green Marketing · Circular Economy · Systematic Literature Review
CONSUMER INSIGHT · 6 pages
The Role of Storytelling Marketing and Copywriting on Instagram Somethinc Product that Influences Purchasing Decisions
Storytelling Marketing · Copywriting · Purchasing Decisions