STRATEGY & MANAGEMENT · 6 pages
Adaptation and Innovation: Rejomulyo Fashion MSMES's Strategy in Facing Competition in the Free Trade Era
MSMES · Free Trade Era · Product Innovation
Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025)
Papers
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DIGITAL & AI · 10 pages
AI Adoption in MSME Marketing: Literature Review on Trends, Obstacles, and Implementation Strategies
AI · MSME Marketing · Technology Adoption
SUSTAINABILITY · 5 pages
AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi
Artificial Intelligence · Blue Economy · Competitive Advantage
STRATEGY & MANAGEMENT · 4 pages
Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District
Caffee Shop · Development · Location strategy
STRATEGY & MANAGEMENT · 5 pages
Analysis of the Impact of Business Combination on Financial Performance: A Case Study of PT Indosat Ooredoo Hutchison Tbk Post-Merger
Business combination · Merger · Financial performance
DIGITAL & AI · 4 pages
Application of Artificial Intelligence in Public Space Design and Urban Planning in Ho Chi Minh City: Opportunities and Challenges
Artificial Intelligence · Urban Planning · Public Space Design
CONSUMER INSIGHT · 5 pages
Beyond the Plate: How Service, Taste, Ambience, and Price Shape Dining Loyalty
customer satisfaction · revisit intention · service quality
CONSUMER INSIGHT · 5 pages
Beyond the Plate: How Service, Taste, Ambience, and Price Shape Dining Loyalty
customer satisfaction · revisit intention · service quality
SUSTAINABILITY · 5 pages
Corporate Social Responsibility (CSR) towards Sustainable Development: Case Study from KJA Biruputih
Corporate Social Responsibility (CSR) · Sustainable Development Goals (SDGs) · Community Empowerment
DIGITAL & AI · 5 pages
Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung
digital transformation · digital marketing · community empowerment
SUSTAINABILITY · 5 pages
Digital Transformation in the Exploitation of Traditional Performing Arts for Tourism Development in Vietnam
Digital transformation · AI · intangible cultural heritage
STRATEGY & MANAGEMENT · 6 pages
Examining the Rupiah Exchange Rate as a Mediator Between Export-Import and Economic Growth in Indonesia During the 2017-2024 Period
Export · Import · Exchange Rate