Papers

DIGITAL & AI · 6 pages

Customer-Based Destination Brand Equity (CBDBE) and Digital Marketing on Revisit Intention Mediated by Tourist Satisfaction (Case Study at Mount Bromo)

Sati Ratna Dewanti, Djunaedi, Budi Rahayu

Customer-Based Destination Brand Equity · Digital Marketing · Revisit Intention

Abstract PDF

STRATEGY & MANAGEMENT · 6 pages

Does Satisfaction Leads to Continuance Usage Intention? The influence of Service Quality and Cognitive Processing towards M-Payment

Grace Felicia Djayapranata, Andhy Setyawan

M-Payment · Cognitive Processing · Continuance Usage Intention

Abstract PDF

SUSTAINABILITY · 6 pages

Gender Differences: How Attitude Toward Using Digital Content Marketing Affects Indonesian Travel Behaviour

Adhika Putra Wicaksono, Bobby Ardiansyahmiraja, Adi Prasetyo Tedjakusuma

digital content marketing · digital marketing · tourism

Abstract PDF

CONSUMER INSIGHT · 6 pages

Impact of Social Media Marketing of Japanese Craft Brands on Brand Loyalty: A Conceptual Model

Hikari Murashima

Social Media Marketing · Brand loyalty · Consumer Engagement

Abstract PDF

SUSTAINABILITY · 6 pages

Navigating the Blue Ocean: Telkom Indonesia's Strategy for Smart Agriculture in the Digital Era

Audia Citra Pradita

Telkom Indonesia · TLKM · Smart agriculture

Abstract PDF

DIGITAL & AI · 6 pages

Needs Identification for Hospital Digital Marketing Design: How Deep Is Your Empathy?

Raditya Aufa Rusman, Rosita Meitha Surjani, Joniarto Parung, Esti Dwi Rinawiyanti

Design thinking · Empathy map · Persona

Abstract PDF

DIGITAL & AI · 8 pages

The Influence of Digital Literacy and Digital Culture on the Digital Divide at Health Laboratory Company in West Java

Rendy Adhitya, Lina Anatan

Digital Literacy · Digital Culture · Digital Divide

Abstract PDF

SUSTAINABILITY · 5 pages

Tourism Business Model Formulation Based on Spiritual Enrichment with Business Canvas Model (Dhamma Visata Model in Central Java)

Steffi Steffi, Boedi Hartadi Kuslina

Spiritual based tourism · Business Model Canvas · Tourism ecosystem

Abstract PDF

DIGITAL & AI · 4 pages

Web-Based Digital Daily Report to Optimize Employee Performance (Case Study on CV. XYZ Semarang)

Yani Prihati, Yulio Angwyn Sutikno, Tri Purwani, Alexander Dharmawan

Daily reports · digital · performance optimization

Abstract PDF