Papers

SUSTAINABILITY · 7 pages

A Conceptual Framework of Environmental Awareness and Green Perceived Value in Predicting Green Purchase Behavior: A Focus on Organic Cosmetic Consumers

Sanita Dhakirah, Nurul Hidayatinnisa, Becik Gati Anjari, Fauziah, Naufal Asyam Murdiono

Environmental awareness · green perceived value · green purchase behavior

Abstract PDF

STRATEGY & MANAGEMENT · 4 pages

Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District

Susi Krisjuliyanti, Mariana Rachmawati

Caffee Shop · Development · Location strategy

Abstract PDF

CONSUMER INSIGHT · 6 pages

Analysis of the Influence of. Ewom Gamification and Augmented Reality on Consumer. Loyalty on the Bukalapak Application in Indonesia

Gusti Putu Sutama, Mujahid Dakwah

Consumer Loyalty · E-Wom · Gamification

Abstract PDF

CONSUMER INSIGHT · 4 pages

Be Careful! Loneliness can be a Reason to Impulsive Purchase in Livestreaming E-Commerce

Andhy Setyawan, Grace Felicia Djayapranata

Loneliness · Impulsive Purchase · Livestreaming E-Commerce

Abstract PDF

CONSUMER INSIGHT · 7 pages

Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant

Felix Nicholas Susanto, Christina Rahardja, Andhy Setyawan

Corporate Social Responsibility · Purchase Intention · Price Fairness

Abstract PDF

SUSTAINABILITY · 7 pages

From Green Brands to Marketing Gains: Exploring Eco-Brand Resonance Capability in Indonesian Handicraft SMEs

Christina Whidya Utami, Andrea Gideon, Rismawati Sitepu

eco-brand resonance capability · marketing performance · handicraft SMEs

Abstract PDF

SUSTAINABILITY · 6 pages

Gen Z Consumers' Perception of Sustainability, Cleanliness, and Interest in Buying Digital Thrift Products

Aditya Budi Krisnanto, Priana Indarti

Thrift Product · Perceived Sustainability · Perceived Hygiene

Abstract PDF

DIGITAL & AI · 4 pages

Improving Consumer Loyalty Through Transaction Ease: A Study of Dana Users at The Al-Fatih BRILink Tebing Tinggi

Sri Ardilla Br Sitepu, Bobby Hartanto, Willy Cahyadi, Putri Rifka Amanda, Maria Magdalena Lumban Tobing, Nadya Rizqina

Ease of Transaction · Customer Satisfaction · Customer Loyalty

Abstract PDF

STRATEGY & MANAGEMENT · 6 pages

Is P2P Lending a Complement or Substitute?

Cliff Kohardinata

P2P lending · MSME Credit · Bank

Abstract PDF

CONSUMER INSIGHT · 7 pages

Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing

Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo

Brand Ambassador · Content Marketing · Purchasing Decisions

Abstract PDF

DIGITAL & AI · 6 pages

Robot Pintar Indonesia (ROPI) for AI-Driven Autonomous Personalized Robot: Systematic Literature Review

Mira Della Masali, Maya Malinda, Yohanes Kurnia, Indrajani Sutedja

AI-driven advertising · Personalized Marketing · Customer Analytics

Abstract PDF

CONSUMER INSIGHT · 6 pages

The Effect of Financial Psychoeducation on Mental Budgeting and Consumer Decision MakingOn Generation Z E-Commerce Consumers

Laurentia Verina Halim, Eryck Dwi Hanggareksa, Ananta Yudiarso

Financial Psychoeducation · Mental Budgeting · Consumer Decision Making

Abstract PDF