SUSTAINABILITY · 7 pages
From Green Brands to Marketing Gains: Exploring Eco-Brand Resonance Capability in Indonesian Handicraft SMEs
eco-brand resonance capability · marketing performance · handicraft SMEs
Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025)
Papers
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SUSTAINABILITY · 6 pages
Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management
Artificial Intelligence · Green Construction · Financial Industry
CONSUMER INSIGHT · 7 pages
Mapping the Sales Characteristics of Cooking Oil in Indonesia Using Biplot Analysis
Biplot Analysis · Cooking Oil · Marketing Strategy
CONSUMER INSIGHT · 6 pages
Marketing Strategy in the Development of Aesthetic Clinic Services (Case Study of Elty Aesthetic Clinic Jakarta)
Aesthetic · Clinic · Marketing
DIGITAL & AI · 6 pages
Perceived Risk and Usage Behavior Of Ai-Based Banking Services: An International Perspective
Perceived Risk · AI-based Banking Services · Usage Behavior
STRATEGY & MANAGEMENT · 6 pages
Proposal for the Implementation of a Performance Evaluation System Using the Balanced Scorecard Method at the Jelegong Village Office
Balanced Scorecard · Performance Evaluation · Village Governance
DIGITAL & AI · 5 pages
SCAMPER-Enabled Generative AI as a Catalyst for Product Innovation in Small and Medium Enterprises (SMEs)
Generative AI · SCAMPER · SMEs
DIGITAL & AI · 6 pages
Smart Public Finance: Exploring The Role Of AI in Enhancing Budget Allocation, Forecasting, and Monitoring In Vietnam
Artificial Intelligence · Urban Planning · Public Space Design
STRATEGY & MANAGEMENT · 5 pages
Strategic Development of Competitive Advantage for Beauty Clinics in Bogor: A SWOT Analysis Approach
Beauty clinic · competitive advantage · Bogor
STRATEGY & MANAGEMENT · 5 pages
Strategic Management Analysis of PT. Mayora Indah Tbk (SWOT, SPACE, BCG, IE Matrix, and Grand Strategy Matrix Approaches)
Strategy Management · SWOT · SPACE
STRATEGY & MANAGEMENT · 8 pages
Strategy of Casvas Business Development Model Horticulture Industry PT.Kreasi Tani Bumiaji Sejahtera
Strategy · Development · Business Model Canvas
SUSTAINABILITY · 4 pages
Sustainability Development Goal as a Sustainable Business Strategy: A Case Study of Coca-Cola Company
Sustainable Water Management · Sustainable Packaging · Sustainable Beverages