CONSUMER INSIGHT · 5 pages
The Influence of Beauty Vlogger Reviews, Product Quality and Brand Image on Interest in Buying Scarlett Whitening Products Case Study: Generation Z in Bandung City
Beauty Vlogger Review · Product Quality · Brand Image
Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
STRATEGY & MANAGEMENT · 9 pages
The Influence of Business Risk and Business Proactiveness Mediated by Competitive Advantage on SME Business Innovation in Surabaya After Pandemic Covid-19
Business Risk · Proactiveness · Competitive
STRATEGY & MANAGEMENT · 5 pages
The Influence of Compensation and Work Discipline on Employee Performance of PT. Ade Textile Industries
Compensation · Work Discipline · Employee Performance
CONSUMER INSIGHT · 5 pages
The Influence of Content Marketing and Customer Engagement on Brand Awareness on Instagram Social Media Neng Katineung
Content Marketing · Customer Engagement · Brand Awareness
CONSUMER INSIGHT · 5 pages
The Influence of Customer Relationship Management and Customer Value on OVO E-Wallet User Loyalty
Customer Relationship Management · Customer Value · Loyalty
CONSUMER INSIGHT · 5 pages
The Influence Of Customer Satisfaction On Customer Loyalty Mediated By Brand Trust On Lazada E-Commerce In Mataram City
Customer Satisfaction · Customer Loyalty · Brand Trust
CONSUMER INSIGHT · 6 pages
The Influence of Customer Trust and Product Price on Purchase Decisions in Online Shopping
E-commerce · Customer Trust · Price
STRATEGY & MANAGEMENT · 5 pages
The Influence of Destination Image, Tourist Experience and Travel Motivation on Tourist Satisfaction at Halal Tourist Destination in the Village of Setanggor Central Lombok
Destination Image · Tourist Experience · Travel Motivation
DIGITAL & AI · 5 pages
The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Le Mineral Products
digital marketing · brand awareness · purchase decision
CONSUMER INSIGHT · 5 pages
The Influence of E-Service Quality and Brand Trust on Repurchase Intention of Dopestore Products
E-Service Quality · Brand Trust and Repurchase Intention
STRATEGY & MANAGEMENT · 6 pages
The Influence of Electronic Word of Mouth, Tourist Attraction and Price on Interest in Visiting the Natural Attractions of Lawah Cave in West Lombok
Electronic Word of Mouth · Tourist Attraction · Price
STRATEGY & MANAGEMENT · 14 pages
The Influence of Financial Literacy, Income, and Lifestyle on Investment Decisions among College Students in the Greater Bandung Area
financial literacy · income · lifestyle